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Woolworths TikTok reveals store's surprising history including a bombing

Woolworths’ latest TikTok video has sparked a sense of nostalgia amongst shoppers, with many reminiscing about the “good old days” at one of their most popular stores.

The short video posted on the store’s official TikTok account features employee Liam Kirley talking viewers through the eight decades of history of the retailer’s historic Town Hall multi-level store in Sydney, New South Wales.

“Here’s a little history of one of our most historic stores, Town Hall Woolworths,” he begins, before delving into some key aspects of the iconic store’s past.

Woolies town hall store.
The latest Woolies TikTok video shares the history of its Sydney Town Hall store. Source: TikTok/@woolworths_au

He went on to say that the store first opened in 1933 when Woolies leased the ground floor of the Bebarfalds Furniture Building as a variety store.

From there, eight decades of Woolworths changing history began.

From 1965 the retail giant leased the entire building, offering customers new services like a popular cafeteria. The head office was also moved to the top levels.

But the store has seen its share of controversial and shocking moments too.

“The store has witnessed quite a bit from presidential visits to a bombing early one morning in 1980 - thankfully there were no injuries,” Liam explained.

Video stills show damage after Woolworths bombing in 1980.
The 1980 Woolworths bombing happened on Christmas Eve at the chain's big Town Hall store in Sydney. Source: TikTok/@woolworths_au

Video sparks fond memories for shoppers

The video sparked a trip down memory lane for a number of TikTok fans, many of which said they remembered visiting the store as a child.

“I remember the cafe being there and at one time they sold clothes there as well,” one person shared.

“I miss the cafe. I used to go there with my grandfather,” added another.

“In the 1960s my mother used to take me to the cafeteria on the top floor. It was a treat to get a hot lunch,” added another.

And despite no longer having a cafeteria, it seems like the store is still popular with shoppers today.

“The basement level hot food is where it’s at,” commented another.

Stills show Woolworths cafeteria sign and two people holding up a piece of cake near a food display.
The Woolworths caeteria was once a popular place to catch up with famiy and friends. Source: TikTok/@woolworths_au

Shoppers love Woolies TikTok clips

Woolworths TikTok videos have proven to be extremely popular with customers, with the historic video racking up thousands of likes in a matter of hours.

The TikTok channel which launched back in September aims to give customers an inside look at the day-to-day workings of a store, tips and tricks for shoppers and reveal the secrets behind their most popular products.

"We are pleased to be launching on TikTok and to give customers an even closer look at what it means to be Today’s Fresh Food People," Woolworths Chief Marketing Officer Andrew Hicks said at the time of the social media launch.

Liam in three stills from TikTok videos.
Liam says he can't believe the response his videos have had. Source: TikTok/@woolworths_au

“TikTok is a great platform to share content and we hope can help make customers’ shopping easier through simple and fun tips and insights."

So far, some of the most popular videos have included: "Five facts about Woolies Mud Cakes" which went viral with more than 695K views and "How we make baguettes at Woolworths" which attracted more than 871K views.

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