The surprising Woolworths item selling every second leading up to Valentine's Day

Tom Flanagan
News Reporter

It’s no surprise chocolates and flowers are among the big sellers leading up to Valentine’s Day for supermarket giant Woolworths.

Over 750,000 boxes of chocolates will leave stores across the nation as will more than 250,000 bunches of flowers.

But surprising to many, it’s their fresh strawberries that are flying off the shelves, with 159 punnets being sold every minute.

“Fresh strawberries continue to be a popular choice for Australians to give to their Valentine,” Woolworths Director of Buying Peter McNamara said.

Strawberries are a big seller, according to Woolworths. Source: Getty

“Our city stores in Sydney and Melbourne unsurprisingly are the main hubs where customers are picking up boxed chocolates and fresh strawberries for their loved ones, likely when they are on their way home from work.”

If you’re one of the 57 per cent of people who leave their Valentine’s Day purchases to the last minute at Woolies, shoppers should probably try and avoid a number of stores if they’re wanting to beat the crowds.

Sydney’s Town Hall and Caringbah stores, Newcastle’s Green Hills store, Melbourne’s QV store and Victoria’s Mornington East store will be the busiest for strawberry sales while Town Hall and QV stores alongside Sydney’s Parramatta, Hurstville and Macquarie Centre stores will be the hotspots for chocolate sales.

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