From Tuesday until the end of January, volunteer firefighters and emergency services teams can claim a 10 per cent discount on purchases at retailers owned by Woolworths – including Big W, Dan Murphy’s and BWS stores nationwide.
The news comes after Telstra said the bills of volunteer firefighters would be free for December and January.
But conditions do apply.
Workers will need to present their valid emergency service identification before redeeming the reward, which excludes purchases of mobile recharge, Woolworths Mobile, travel tickets, lottery and Carpet Care.
The discount applies to in-store purchases only.
In the Northern Territory, the discount cannot be claimed on purchases from BWS and Dan Murphy’s, nor on Apple, gaming consoles, digital cards and BIG W Photo.
Woolworths Group chief executive officer Brad Banducci said the company was “humbled and grateful” for the work of firefighters and emergency crews who had risked their lives while battling the blazes.
“This discount offer is a gesture of our thank you to them for their tireless service all year round to the community,” Mr Banducci said.
“We hope they’ll be able to take full advantage of it across our entire group of stores from now until the end of the month.”
Those who are eligible include people employed by nationwide police forces and ambulance services, along with workers for State Emergency Services, Rural Fire Service, metro fire services, and some parks and wildlife services.
Woolworths has also committed $250,000 to animal welfare and rescue organisations and pledged ongoing support to organisations helping with wildlife recovery efforts.
Gift cards for BIG W and Woolworths supermarkets to the value of $200,000 have been pledged for communities impacted by bushfires, with funds and products also being donated to rural fire crews, charities, customers and evacuation centres.
The group said it also gave extended leave entitlements to four weeks for team members who volunteered for rural fire services.
Woolworths’ move follows Telstra’s announcement it will pay the mobile phone bills of volunteer firefighters.
Earlier this month the telecommunications company’s boss Andy Penn said they would be thanking volunteer firefighters by “providing them with free mobile bills over December and January”.
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