Woolworths explains reason behind $14 eggs in shocking viral video

·2-min read

Woolworths has responded to a viral TikTok video that showed a dozen eggs on sale for $14.50 in a Perth store.

Woolworths told Yahoo News Australia it was actually a mistake. The ticket was incorrect and the eggs were actually priced at $6.65.

While the supermarket conceded supply had been plagued with issues, the eye-watering price was not intentional.

"The eggs at this store appear to have been labelled with the wrong price, and we encourage this customer to let us know where they shopped so we can ensure it’s been corrected," the spokesperson said.

"More broadly, the market-wide supply of locally produced eggs in WA has recently been impacted by reduced production on a number of farms.

Egg Farmers Australia said there were multiple reasons input costs for egg farms had increased. Source: AAP
Egg Farmers Australia said there were multiple reasons input costs for egg farms had increased. Source: AAP

"While we continue to deliver eggs to our stores regularly, customers may notice reduced availability at the moment and we thank them for their patience and understanding.

"We’re in close contact with our suppliers and are working to increase the availability of eggs in our WA stores as soon as possible."

Outrage over 'inflation eggs'

Shoppers were outraged after a TikTok video was posted on Monday showing the pricey eggs.

"$14 for eggs," user Stephanie Young wrote in the video. "Last week there was none now the inflation hits".

Many expressed their surprise in the comments on the video, some jokingly saying they should "buy a chicken".

“Who in their right mind is paying $14 for eggs," another confused shopper wrote.

"I got mine at Aldi today $3 something … come on people stop buying into inflation."

"Hope they are laced with gold," another joked.

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