Woolworths' drops prices for staples as cost of living hits Aussie households

How families feeling the pinch can save on weekly grocery bills.

Woolworths Prices Dropped grocery items
This autumn, the focus for Woolworths' Prices Dropped program is on everyday essentials. (Source: supplied)

Woolworths has announced it will drop prices on more than 400 essential products as part of its autumn Prices Dropped program, including popular items like muesli, frozen veggies, and yoghurt.

The Prices Dropped program offers savings on seasonal staples, with the supermarket giant focusing on healthy, everyday essentials this autumn.

The retailer said discounted products had been selected for those wanting to enjoy nutritious meals without breaking the bank, while also simplifying midweek dinner and lunchbox preparation for families.

Autumn savings at Woolworths

Shoppers can save on the following seasonal items as part of Woolworths' Prices Dropped campaign:

  • Vaalia Kids Probiotic Yoghurt Pouches 140g - was $2.20, now $1.70

  • Bega Stringers Cheddar Cheese 8 Pack - was $6.50, now $5.50

  • Heinz Steam Fresh Frozen Vegetables 450g - was $3.80, now $3.40

  • Just Caught Frozen Seafood Range 500-800g - was $14, now $13

  • Dairy Farmers Thick and Creamy Yoghurt 600g - was $5, now $4.50

  • Carman's Muesli and Oats 750g - 875g - was $9, now $7

  • Arnott’s Vita-Weat 250g - was $4, now $3.50

  • Vege Chips Rice Crackers 75g - was $4.50, now $3.15

Woolworths said it was offering its customers who shopped online or in-store during the autumn months a guarantee of price stability, with the cost of these products being reduced and remaining low for the whole season.

Shoppers at Woolworths storefront
Shoppers can save on a range of everyday essentials this autumn, including muesli, frozen vegetables and yoghurt. (Source: Getty)

Pressure of rising prices on Aussie families

Supermarket prices at Coles and Woolies surged 9.2 per cent over the year to December, while the annual inflation rate hit 7.8 per cent. Woolworths customers were hit with bigger price increases, at 9.3 per cent, according to research by UBS, while Coles customers saw a 9.1 per cent increase.

According to Woolworths' chief commercial officer, Paul Harker, the retailer was helping customers get more value from their weekly shopping budget.

"For this year's Prices Dropped for autumn, we've chosen more than 400 products we know our customers are looking for at this time of year, including lunchbox essentials like Bega Stringers, and items to make healthier meals more affordable, such as Carman's Muesli and Oats," Harker said.

"We understand that cost-of-living pressures are being felt by our customers and our team, particularly as the school year kicks into gear and families plan for the Easter holidays."

Woolies' latest move comes a week after Coles brought back its Flybuys-member discounts, reducing the prices of more than 20 grocery staples for the next month, including chicken schnitzels, yoghurt and school lunchbox items, and nearly doubling the number of everyday products shoppers could save on.

More ways to save at Woolworths

As well as the Priced Dropped program, Woolworths recommended shoppers on a tight budget increase their savings by looking out for thousands of weekly specials, choosing the supermarket's own brand products, and by becoming an Everyday Rewards member. The loyalty program gives customers $10 off their shop each time they earn 2,000 points, and members can save four cents off every litre of fuel at EG and Ampol petrol stations.

For a monthly fee of $7, Everyday Extra members get 10 per cent off one shop a month at Woolies and BIG W plus 3x Everyday Rewards points on all transactions.

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