Woman staring at her phone falls down the stairs to her death
A woman has reportedly died after falling down a flight of stairs while staring at her mobile phone.
The woman, believed to be aged in her 20s, lost her footing while walking down from an overhead bridge in Suzhou city in China on Thursday.
Witnesses said she was looking down at her phone when she fell, with the shocking tumble captured on CCTV.
The woman suffered head injuries and was rushed to hospital, but tragically died the following morning, Shanghaiist reported.
The dangers of becoming engrossed in using mobile phones has recently been focussed on in a number of advertisements.
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China, Thailand, Belgium and the US have installed designated walkways in parts of their countries for people who want to walk and text to keep them away from traffic.
In Australia, a confronting television advertisement intending to shock pedestrians was run for late night viewers in February.
The hard-hitting ad from the Pedestrian Council of Australia shows a young woman walking down the footpath of a suburban street.
Engrossed in her phone and wearing headphones, the woman makes the fatal mistake of stepping out on to the street without looking both ways.
A car strikes her, the impact playing out in full view while the tune she was playing is cut short along with her life.