Why We're Obsessed With Watching Kids Do The Chocolate Challenge

Victoria Richards

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What really happens if you place an irresistible treat in front of your child, leave the room, and tell them they have to wait until you return before they can eat it?

Parents have been finding out by taking part in the ‘temptation challenge’ on social media – filming their kids trying to resist chocolate. While it might look like a gentle form of torture, it’s actually a fascinating social experiment. 

Some kids munch the chocolate down straight away, while others sit and wait patiently for their parents to return – but it’s not easy. They squirm, wriggle and put their head in their hands, all the while gazing wistfully at the treat in front of them. 

Celebs have got in on the trend, too: Joe Wicks shared an adorable video of his 21-month daughter, Indie, successfully avoiding the chocolate. Sam Faiers’ kids had a hard time, while Rochelle Humes’ three-year-old daughter Valentina proved she had iron will

So why, as parents, are we so obsessed with watching these videos?


Firstly, watching a child make the decision whether or not to eat chocolate independently is as adorable as it is fascinating to watch. And once our own kids have done it, it’s only natural we want to see whether other kids can resist. 

According to child psychologist Amanda Gummer, of Dr Gummer’s Good Play Guide, parents enjoy watching their kids take part in challenges like this because they want to understand them “as much as possible”. 

“There’s a hunger for parents to understand their kids more,” she tells HuffPost UK. “So, doing these kind of experiments is...

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