Which parties have UK newspapers endorsed for the general election?

On the eve of the general election, most major newspapers have now revealed who they will support.

Front pages of newspapers on 4 July election day 2024.
Most major UK newspapers have declared their support for a party to win the 4 July election.

As voters go to the polls today, most major newspapers have revealed who they support in the general election.

The Sun became one of the last major publications to declare its support for the vote on Thursday, backing Sir Keir Starmer and the Labour Party by stating: “It is time for a change."

Its front page alluded to the challenges faced by England manager Gareth Southgate at the Euros, with the headline: “As Britain goes to the polls, it’s time for a new manager (and we don’t mean sack Southgate!).”

This shift marks a departure for The Sun, which traditionally supported the Conservatives. It was perhaps noticeable that its front page did not feature an image of Starmer, and the accompanying editorial was limited in its praise, citing "plenty of concerns" about its approach to immigration.

Other publications which normally back the Tories, including the Sunday Times, Economist, and the Financial Times, have also urged UK voters to vote for Labour candidates.

The Guardian and the Mirror, which traditionally support Labour, have endorsed the party again. However, the Sunday Telegraph and Sunday Express have remained loyal to the Tories by endorsing Rishi Sunak.

Here Yahoo News breaks down the endorsements from each major newspaper:

The tabloid said it believes the Conservatives, over the past 14 years, have become a “divided rabble, more interested in fighting themselves than running the country”.

It said Labour leader Starmer has “fought hard” to change the party since the days of Jeremy Corbyn, adding it is “still a work in progress”.

The newspaper has a record of backing the party which then wins the most seats.

The Evening Standard, which backed the Tories in the last four elections, endorsed the Labour Party.

It said: “Ultimately, after 14 years in office, the Tories have earned the right to lose. It is clear that this city wants change and that you have probably already made your mind up that Labour can be that change.”

The Guardian was dismissive of the past 14 years of governance, saying: "The Tories don’t deserve to win. After 14 years in power, they are a shambles. The original sin was austerity. But the precipitating crisis of this government was when voters were told that leaving the EU with the thinnest of deals would be good for them."

It says, instead, that: “Labour has climbed out of the crater of its 2019 defeat, and it stands on the brink of power with some eye-catching policies. On the environment, workers’ rights and housebuilding, it signals a break with the past, and a very welcome desire to save capitalism from its failures and excesses.”

The Daily Mirror has backed Labour, saying, "only Labour can fix our public services, usher in a new age of prosperity and restore this nation’s pride".

On the front page of its 4 July edition, the paper says: "We can be better than this. Today you have the chance to make history. Together we can choose a brighter future. Vote for change. Vote Labour."

The Sunday Mirror‘s endorsement of Labour dominated its front page on the weekend.

A collage of a range of its previous front pages featuring scandals from the Conservatives’ time in government sits beside a headline which says “14 years of Tory chaos”.

It also tells readers to “be on the right side of history this time” and to vote Labour.

The Independent said: “Labour promises change and offers hope. In Rachel Reeves, Sir Keir will have a chancellor seen as sound on the economy, who promises to keep a steady hand on the wheel of the nation’s finances, after the wild lane-changing of the brief – but immensely damaging – tenure of Ms Truss and Mr Kwarteng. We hope their mantra will be to be compensatory and not too confiscatory.”

The Financial Times said in an editorial headlined "Britain needs a fresh start" that: "The FT still has concerns about Labour’s interventionist instincts and fervour for regulation. On many domestic questions, Labour’s answers fall short. Its manifesto too often tinkers around the edges."

The Sunday Times stated at the weekend that the “Conservatives have in effect forfeited the right to govern”.

It said that Thursday is “a landmark” election after an “unedifying” campaign as voters pass judgement on 14 years of Conservative government.

Its editorial states “we cannot go on as we are, and we believe it is now the right time for Labour to be entrusted with restoring competence to government”.

The Daily Record said in a front page splash on 25 June: “This election is not about independence.

“It’s about poverty, spiralling mortgages, soaring bills, the cost of living crisis, a crashed economy, dodgy contracts, broken public services, a failed Brexit, Partygate. It’s about kicking this vile and corrupt Conservative government out of office.”

On its front page, the Observer stated that voters have the chance “not just to evict one of the worst governments this country has ever endured but to replace it with a Labour administration characterised by integrity and a respect for public office, an understanding of ordinary people’s lives, and an honest desire to make Britain a fairer and greener place”.

The Economist's endorsement of Labour is its first endorsement of the party since 2005. It said: "No party fully subscribes to the ideas that The Economist holds dear. If we had a vote on July 4th, we, too, would pick Labour, because it has the greatest chance of tackling the biggest problem that Britain faces: a chronic and debilitating lack of economic growth.

The Mail on Sunday comments: “It is not all over yet. Vote Conservative on Thursday and we may yet escape a long and punishing season of hard Labour.”

The Telegraph endorsed the Conservatives less than three hours after Sunak called the election.

It said: “The unarguable truth facing voters is that they face a straight choice between Sir Keir and Mr Sunak. It is similarly unarguable that a Labour government might well bring change, but it will not be of the good kind.

The Sunday Telegraph‘s editorial this weekend was headlined “Vote Tory to save Britain from Labour”.

It said: “Despite the unedifying nature of the campaign, this could come to be seen as one of the most consequential general elections in decades.

“It would be a disaster for Britain if Labour were to be given unparalleled power to refashion the country in its spiteful, intolerant, “progressive” image.

The Sunday Express told voters they are not only deciding if Britain needs change but also whether Starmer is allowed to deliver that change.

It added: “If you have any doubt he is the right person, the only sensible option is to vote Conservative.”