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TikTokers have a way of convincing their followers to buy things that they really don’t need. Sometimes those efforts are calculated attempts to generate revenue (often in partnership with brands and business owners), but either way, in order for a product to go viral, there has to be a reason for people to actually want to buy it.
On TikTok, products often go viral organically when a video blows up. By now, you’ve probably heard of the famous Aerie crossover leggings, but did you know that they first sold out simply because influencer Hannah Schlenker danced in them? She didn’t mean to turn the leggings into the next big thing — she just did.
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Recently, the same thing happened with user Eva Ngelista Zhou. On Feb. 11, she made a video showing off her new living room with its fresh furnishings, but all people could talk about in the comments was her sunset lamp.
This prompted Zhou to make a video specifically about the sunset lamp. It went even more viral than her original video, and has ushered in a whole new TikTok trend that even BLACKPINK’S Jennie is a part of.
Like the starry light projector before it, the sunset projection lamp is the perfect safe escape amid quarantine. It can turn any room into a cozy, warm and inviting oasis all with the click of a button. Plus, it’s great for aesthetic Instagram pictures and TikTok videos. What’s not to love?
Below, we’ve rounded up some of the best sunset lamps for every budget.
Shop: YCSD Sunset Projection LED Light, $23.99 (Orig. $38.98)
Shop: TheTrendyStuff Sunset Lamp, $64.99
Shop: EPlightStore Sunset Projector Floor Lamp, $299
Shop: Seyurigaoka Projection Sunset Light, $49.98
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