A Sydney voter's speedos have come under fire from the advertising watchdog, all because of a cheeky message.
Fairfax photographer Edwina Pickles snapped Dimitri Moskovich casting his vote for the 2016 federal election at the Bondi Surf Lifesaving Club wearing nothing but red "pussy magnet" budgie smugglers and thongs.
Ms Pickles's photograph was later selected as one of the finalists in the Moran Contemporary Photographic Prize and displayed on a six-foot high promotional banner outside Moran House on Bridge St in Sydney.
Despite the image being lauded as a humorous cross section of the Australian population, Mr Moskovich's speedos were not a hit with a father whose six and eight-year-old daughters saw the banner and asked what pussy magnet meant.
In his complaint to the Advertising Standards Bureau, the father said while he did think the photo was funny, it was offensive and inappropriate in the location.
"It was way too uncomfortable to explain and I am concerned it is not right to expose young kids, especially young girls to this large sexualised image in public places," the father said.
"Could I request that the words on the photo 'pussy magnet' are covered up please to avoid promoting sexualisation to children unnecessarily."
The ABS last month found the banner, which cropped out much of the original image including a little girl seemingly unaffected by what was happening, potentially missed the tongue in cheek situation.
It also found while the mild nudity was not sexualised or intended to be sexy, the sexualised language was not appropriate for a broad audience.
"In the context of a statement written on the back of a man's speedos the intended interpretation is clearly that of attracting women, not cats or timid people," the decision said.
The complaint was upheld, however the Moran Arts Foundation had already pasted over the slogan with a censored sticker.