Want To Support Black-Owned Brands? Here Are 11 Things To Buy Right Now.

How to shop Indigenous this Survival Day.
How to shop Indigenous this Survival Day.

Putting money in the pockets of Black business owners is one of the many things anyone can do right now to help dismantle white supremacy and create an anti-racist society.

Just this week, Julee Wilson, beauty director at Cosmopolitan, published a massive list of 125 Black-owned beauty brands to “support right freakin’ now.” Akili King, Vogue’s beauty editorial assistant, and Noami Elizée, Vogue’s associate market editor, both shared a list of 55 Black-owned brands to support “now, and always.”

Read through, bookmark and seek out these brands — some of which you may already be familiar with — the next time you plan to purchase something. Then commit to supporting them long term.

There is a whole Instagram account, Blak Business, dedicated to sharing the works of Australian Indigenous mob all over Australia.

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Olivia Williams, a proud Wiradjuri woman, runs the account and provides followers with accessible explainers on various topics around Indigenous Australia while promoting Black businesses.

“Purchasing and wearing merchandise such as jewellery, clothing and tote bags from Aboriginal and Torres Strait Islander businesses is one way allies can support the Indigenous community,” she said in an Instagram post while breaking down the question “is it OK for non-Indigenous people to wear Indigenous merch?”

Olivia urged buyers to be thoughtful and selective about what merch they choose to wear. For instance, fashion that explicitly represents the Indigenous community is often seen as inappropriate for non-Indigenous...

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