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This viral £15 bag is the hottest product of 2023 so far

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Uniqlo's popular cross body bag is well loved for its practicality and minimal design. (Uniqlo)

Last year, Uniqlo launched its Round Mini Shoulder Bag and it was an instant hit among practical and stylish shoppers.

Well known and loved for their functional, minimal pieces, this £14.90 bag is no exception. Although it was originally designed for active wear, customers quickly realised how versatile it was coordinating it with every look in their wardrobe.

It's no surprise that it went viral on TikTok, as users shared it's spacious design, and demonstrated how easy it is to wear with smart or casual outfits.

Caitlin Phillimore told viewers "you need to buy this bag" while showing off how much she could fit in it, which included a camera, headphones, purse, keys, a phone charger, a bottle of perfume, and even a pack of Viennese biscuits.

Boasting over 100 five-star reviews, it's now back with a new water-repellent finish and is available in eight colours: black, navy, pink, cream, beige, yellow, green and blue. It's no wonder it's proved so popular.

So much so in fact, according to The Lyst Index Q1 2023, which ranks fashion's biggest brands and products between January and March 2023, Uniqlo’s shoulder bag is the hottest product this year.

Unsurprisingly, it quickly sold out when it launched, but thankfully it's now back in stock every colour.

We love it because it goes with everything in your wardrobe, allows you to remain hands free and stays securely fitted across the body.

If you're as big a fan of the bag as we are, make sure you add it to your basket. We'll see you at checkout!

It's now available in bright, summer shades and neutral hues. (Uniqlo)
It's now available in bright, summer shades and neutral hues. (Uniqlo)
Shoppers love this bag for its roomy interior, adjustable strap and budget-friendly price tag.
Shoppers love this bag for its roomy interior, adjustable strap and budget-friendly price tag.

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Why we rate it

There's a million reasons why this nylon crossbody bag is flying off shelves, ranging from its adjustable strap, inner pockets for extra storage, durable water-repellent finish and its many different colours.

It's deceptively spacious too, you can even fit in a book and a water bottle.

Super practical and equally stylish, we love the neutral hues of black and navy, but if you want to add a pop of colour to your wardrobe, why not opt for the bright blue, pink or yellow?

What the reviews say

Unsurprisingly the Round Mini Shoulder Bag has glowing reviews, with a 4.9 rating and over 100 five-star reviews. Here's what some satisfied shoppers had to say:

  • "Bought it because I was impressed that a previous customer fit a water bottle in it - I did too! And phone, keys, wallet, tissues, bag for life bag folded up... Great for gym, shopping or holidays. Will buy another next payday probably. The green is great - kind of retro sporty colour."

  • "Love this bag. Sits really nicely and holds way more than it would first appear. It doesn’t bump around as you move and keeps both hands free at all times. Highly recommend."

  • "Firstly this is comfortable to wear crossbody and seems slightly padded. I wanted a bag to wear crossbody which felt safe from either being snatched or me losing it when out. I can wear this under or over a coat and don't need to take it off on nights out. It is also really much more spacious than I expected. An all round winner."

  • "Will be purchasing different colours soon. Love it!"

  • "I bought this for everyday use, it's very lightweight. I forgot I was carrying it at one point. Good size. would recommend it. it arrived quite soon after ordering and I was using it the same day."

  • "The shape and size is perfect - it looks quite unobtrusive yet managed to pack a lot in it. Its design looks good casual or dressed up and even when pretty full it fits well across the body in a subtle way without looking at all lumpy. Sheer genius … and as for the price, well it is amazing value."

Buy it now: Round Mini Shoulder Bag | £14.90 from Uniqlo

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