Mick Gatto is a man who needs no introduction, but he'd prefer it be "colourful businessman".
He's an infamous figure in Melbourne's underworld and describes himself as "one of the great survivors of Melbourne's gangland wars".
But in a defamation trial in Victoria's Supreme Court, he says he's sick of the gangland connections and the damage it does to his reputation.
Quizzed by the ABC's lawyer Matt Collins QC, Mr Gatto admitted he ran in circles with dangerous and violent men including "tiny" hitman Andrew 'Benji' Veniamin - who he killed in self-defence - and underworld crooks and victims Alphonse Gangitano, Mario Condello and Lewis Caine.
But he insists they were "gentlemen" who weren't violent around him, and that his circle of friends and associates went beyond them to also include politicians, lawyers, high-end builders and unionists.
Dr Collins asked if Mr Gatto had a reputation as a gangster.
"That's what I keep hearing," he said, noting media articles referred to him as an underworld figure or referenced mafia ties.
"Very, very rarely do they write an article about me saying 'colourful businessman'. I'm sick of it."
He has promoted his gangland ties in the past, including in his own book.
But Mr Gatto insists those days are behind him and now he's a mediator for unions and builders.
Rather than be afraid of him, he says people have lined up for photos and autographs.
He's suing the ABC for defamation over a February 2019 article which he and his lawyers say implied he was a hitman and murderer who had also threatened to kill Lawyer X Nicola Gobbo.
His barrister David Klempfner said the article implied Mr Gatto had been involved in the unsolved murder of fruiterer Frank Benvenuto in 2000 and the murder of Victor Peirce in 2002.
"It's particularly harmful and hurtful for Mr Gatto because he has been accused of murder in the past ... and was acquitted," he said.
A jury accepted in 2005 that he had shot and killed Veniamin in self-defence.
The ABC denies the allegations, arguing the article and a follow up which included Mr Gatto's denials of the claims, were a fair and accurate report of several court proceedings.
Mr Gatto's wife Cheryle said he took no issue with truths printed about his past, but feels "pained and assaulted" when stories are not true.
"He was angry and hurt and very keen to organise some type of retribution. An apology was all he ever wanted," she said.
Mr Gatto reached a confidential settlement with The Daily Mail earlier this year over similar comments, accepting an apology and a "significant" payout which covered $55,000 in legal fees.
The defamation trial before Justice Andrew Keogh is continuing.