Trump bump? Daytona 500 viewership up before rain delay

Trump bump? Daytona 500 viewership up before rain delay

NASCAR got the TV viewership bump it wanted for Sunday’s Daytona 500. For 20 laps of racing, anyway.

Per Fox, viewership for the 62nd annual race was up significantly year-over-year from 2019 for the opening portion of the broadcast. The first 20 laps of the race were preceded by pre-race festivities involving President Donald Trump, who delivered remarks to the crowd and gave the command for drivers to start their engines. Trump also led the field on a ceremonial pace lap in his presidential limousine before the race began.

The 10.9 million person average for Fox’s broadcast is up over 1.6 million from the 9.3 million person viewership average for the entire 2019 race. The bump is certainly good news for NASCAR amidst flagging TV ratings. And the sanctioning body is undoubtedly cursing the weather after seeing the television numbers.

Sunday’s race was halted by rain for approximately 50 minutes between Trump’s ceremonial pace laps and the green flag. After the race got going, drivers completed those 20 laps before more rain ended up wiping out the possibility of racing the rest of the day. The race resumed at 4 p.m. ET on Monday.

And Trump made sure to remind everyone that it was on TV.

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Nick Bromberg is a writer for Yahoo Sports.

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