Tradie sinks cult Aussie beer on Mount Everest: 'Seriously impressive'
Reschs' popularity has quite literally been taken to new heights.
It's the cult NSW beer that's experienced a revival in recent years after decades of decline since its heyday in the mid-20th century.
Yet it's not just Reschs' popularity among young Aussies that's reached new heights, with one Sydney man taking the beer to unrivalled altitude while on a gruelling trip of a lifetime.
Harry Ryan is currently making his way up Mount Everest, and on Wednesday, shared an update to his fellow Reschs drinkers from base camp.
Well-clothed to protect himself from the icy temperatures at 5,364 metres, the 26-year-old self-employed builder addresses his audience clasping a can of what some of the beer's loyal followers call the 'Golden Nectar'.
"Now I've brought this fine silver bullet all the way over from the good state of NSW, Australia," he tells the camera.
Revealing his goal of drinking "the highest Resch in the world", Harry cracks the tinny open and takes a full swig. "Refreshing," he says with delight – a nod to the beer's slogan 'Nothing refreshes like a Reschs'.
Speaking to Yahoo News Australia from a tea house on the world's highest mountain, Harry revealed the incredible journey the can of beer had been on to get there.
"I’ve always been a firm believer in having good beer company with you for those big occasions... and there was obviously no debate as to which beer would be alongside me," he said.
"Before this, I was in India, following the Australian cricket team for three weeks in which I carted that 390 gram can of nectar through all of it. This Resch has seen a test win in India, been on some pretty filthy overnight buses, seen a teaching from the Dalai Lama, climbed over mountain passes on the way to base camp, and everything in between."
Reschs revival in the beer market
Harry, alongside his publican father William, is a proud member of the Reschs Appreciation Society, which boasts nearly 15,000 people on Facebook and more than 8,000 badge holders. The society has been the driving force behind the beer's resurgence, hosting regular meet-ups and campaigning for the re-release of discontinued varieties of Reschs. The group is even behind the launch of The Resch House, a fully-functioning pub in Sydney's CBD that acts as the society's clubhouse.
"Having such an inclusive group where people can share and talk all things Resch creates a really fun and motivating environment to enjoy such a mutually-appreciated beer. The thought of claiming this feat to all my RAS peers was undoubtably a huge motivation," Harry told Yahoo.
And unsurprisingly his stunt was well received by fellow members, who branded it "seriously impressive". "Nothing will ever top this," one person proclaimed.
Harry believes the continued expansion of the beer market in Australia has inadvertently contributed to the rise in popularity of more traditional beers like Reschs.
"I love a craft beer as much as the next bloke. However, I think especially in this climate of ever growing micro breweries and so on, sometimes Czech hops and hints of cucumber don’t cut it. Don’t get me wrong, even though some are incredibly delicious, more often than not you just want what you know, what our dads knew!"
Cheers to that.
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