For some, getting the perfect Instagram picture at a tourist attraction can be more important than seeing the famous landmark itself.
And when two budding social media presences were disrupted by each others amateur photo shoots at Rome’s iconic Trevi Fountain, they certainly let their feelings known.
When the two women, a 19-year-old Dutch woman and a 44-year-old Italian-American female, began posing for a selfie at “a time of day when the light makes the fountain a perfect backdrop”, chaotic scenes quickly ensued, The Guardian reported.
As the pair began to jostle for the perfect angle, their conflict became violent with punches thrown.
Family members then jumped in before police officers rushed in to break up the escalating trouble involving eight individuals.
Photos shared by local police, Corpo di Polizia Locale di Roma Capitale, shows one woman yanking the hair of another female.
Police confirmed the eight involved suffered only minor injuries and were all charged for their violent behaviour.
The fountain, which attracts thousands of visitors each year, isn’t short of its controversy with tourists.
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Authorities have introduced $375 fines for unruly visitors after tourists continued to eat in and around the monument and others were even taking dips in the water.
Locals are particularly annoyed when tourists attempt to recreate the famous scene from Federico Fellini’s film La Dolce Vita by wading through the water as actress Anita Ekberg did.