The Tottenham Hotspur Stadium, now formally christened the ‘Home of the NFL in the UK’, will stage at least two regular season games each year between now and the autumn of 2029 as part of the extension to what was initially signed as a ten-year agreement in 2015.
“Our partnership with the NFL has been integral to our wider vision for the stadium and delivering a sports and entertainment destination in London,” Spurs chairman Daniel Levy said.
The NFL, which invested £10million in the initial building of the 62,850-seater ground, pays a rental fee to Tottenham for each game, with the club also profiting from food, drink and merchandise sales. It is also thought that hosting NFL matches would increase the value of the stadium’s naming rights, should they ever be sold.
“Creating additional recurring sources of revenue to reinvest in our football activities is a key part of the club’s financial model,” Levy added.
Tottenham first hosted NFL fixtures in 2019, a year later than planned due to delays in the stadium’s construction, and will welcome the Jacksonville Jaguars, Buffalo Bills, Baltimore Ravens and Tennessee Titans for two matches next month.
Wembley Stadium has a separate deal with the Jaguars to host one game per season, which is currently due to expire next year, though it is expected that the franchise - which will this year become the first team to play two London games in the same season - will look to extend.
“London is the sporting capital of the world and this expanded partnership between Tottenham Hotspur and NFL is fantastic news for Tottenham and our city,” said Mayor of London, Sadiq Khan. “Tottenham Hotspur Stadium has fast become a beacon for world-class football and entertainment, boosting London’s local economy by over £300m every year.
“With further NFL matches taking place at the stadium, sports fans everywhere will be able to enjoy even more of what our great capital has to offer.”