Tories must change or die, says Andrew RT Davies
The Conservative Party must change quickly or "die", the party's leader in the Senedd has said.
Andrew RT Davies added that colleagues should apologise for not keeping immigration promises.
Davies addressed the Birmingham conference on Sunday, the first gathering of Tory politicians and activists since July's election defeat.
The party lost power at Westminster and was reduced to 121 MPs.
The Conservatives were wiped out in Wales.
As well as failings on immigration, voters were turned off by the party's "dogmatic" stance on the economy, Davies said.
He said there needed to be a "zero tolerance" approach to immigration, with those in the UK illegally removed swiftly.
Davies said: "The Conservative Party must change. No party has a God-given right to govern. We failed to keep our promises and we must say sorry.
"By proudly reflecting our conservative values, we will persuade them [voters] to back the Welsh Conservatives.
"But we must also change how we are perceived on the economy. We must be seen as pragmatists, not ideologues."
Davies believed his party's take on things like nationalisation must change.
"Welsh industries and communities have paid the price of globalisation and our party must do more to protect them," he said.
"We must show that we care, and defend their sense of community, togetherness, and local pride.
"If our party changes, we'll recover quickly, and we'll succeed in 2026 and 2029.
"But if we don't, we’ll die. That's the choice."
The Labour Welsh government was dominated by an "extreme metropolitan worldview, combined with soft nationalism," he added.
This, he believed, had led to 20mph speed limits and the expansion of the Senedd rather than improving public services.
Meanwhile, Byron Davies, the shadow Welsh Secretary, suggested criticising the Welsh Labour government was not enough to woo voters at the next Senedd elections in 2026.
"Yes, while we do not agree with the 20 mile an hour limits everywhere. Yes, we understand that there is an issue with the National Health Service and waiting lists in Wales, but we've got to be able to offer something," Lord Davies told BBC Politics Wales.
"We've got to be able to say, 'look, these are our policies'.
"'This is what you can turn to, these are the opportunities that we can give you', and we need to develop that."