It's a controversial and dangerous internet craze that has gained popularity all over the world, but one man has managed to turn 'Neknominate' on it's head.
'Neknominate' requires a participant to film themselves skolling an alcoholic drink before nominating a friend to do the same within a 24-hour time period.
In addition to the dangers associated with the abuse of alcohol, many participants have also used the craze to perform daring stunts, some with fatal consequences.
In February 2014, two Irish men reportedly died after taking part in the craze.
But when South African man Brent Lindeque was nominated by friends to continue the Neknominate chain, he decided to give the craze a charitable twist.
Instead of drinking alcohol on camera, Lindeque decided to pay it forward and perform an act of charity.
At the start of his video, facts about poverty in South Africa flash across the screen.
After introducing himself and thanking his friend for the nomination, as is customary for participants to do, Lindeque then explains the craze "originated from Australia and I'm going to show you how South Africans do it better".
In the video Lindeque can be seen stopping his car at a red light.
He then motions over a man standing in the road and offers him a sandwich, a chocolate bar and a soft drink.
The man is visibly appreciative and gives a 'thumbs up' to the camera, after which Lindeque nominated two of his friends to do the same.
In a caption to the video on YouTube, which has amassed more than 200,000 views, Lindeque explains that he wanted to harness the power and popularity of Neknominate to affect positive change.
"I’ve decided to create something positive out of the random global phenomena of NekNominations," he writes.
"Downing a can of Castle Light is easy… imagine if we all harnessed the power of social media to make a real difference in peoples lives. #OnlyGoodThings."