A bereaved father has received a shocking piece of direct marketing referencing his daughter's death in a car crash.
The letter from an office supplies chain was addressed to 'Mike Seay, Daughter Killed in Car Crash Or Current Business.'
The US man's 17-year-old daughter died just last year when her boyfriend's SUV crashed into a tree, killing both teens.
Seay told NBC 5 that he thinks about his daughter “10,000 times a day” and was horrified when the letter arrived.
“Why would they have that type of information? Why would they need that?” Seay asked in an interview with the TV station. “What purpose does it serve anybody to know that?”
The company issuing the letter blamed a third-party mailing list provider for the insensitive mailing.
"We are deeply sorry that Mr. Seay and his family received this mailing from us, and we are reaching out to Mr. Seay to convey our sincerest apologies on this unfortunate matter," Office Max said in a statement.
The company has not yet revealed the name of the third-party supplier, or why they had collected sensitive information about Seay's daughter.