Charles Ramsey was sitting at home on Monday night, tucking into a McDonald’s, when suddenly he heard screams from a house nearby.
The scream belonged to Amanda Berry , 27, who was kidnapped 10 years ago and whose daring escape led police to discover two other women, Gina DeJesus and Michele Knight, who had been listed as missing for a decade. Police have arrested three brothers in their 50s in connection with the apparent kidnappings.
"I go over there - with my Big Mac - and I say, 'What the hell's going on?'," Ramsey told reporters afterwards.
"And she says: 'I've been kidnapped. I've been in this house a long time. I want to leave. Right now'."
With that interview, which went viral, it all changed for the middle-aged man who works in a diner. He is now America’s newest superhero.
The man who kicked open the door of an unassuming Cleveland house and helped save the three women held captive for a decade has become an web sensation.
His interviews have been viewed tens of thousands of times on Youtube, his face has gone on T-shirts and he has been granted the ultimate online honour – memefication.
“You got to have some big testicles to pull this off, bro, because we see this dude every day. I mean every day," he told a WEWS reporters as news outlets clamour for his quotes.
“I barbecue with this dude. We eat ribs and what not and listen to salsa music. Know where I'm coming from?”
"I knew something was wrong when a little pretty white girl ran into a black man's arms," he told ABC affiliate WEWS television. "Something is wrong here. Dead giveaway."
And it is not just for the cameras. His 911 call reveals the same sort of relaxed demeanour.
"Hey, check this out," he told the dispatcher, explaining that Berry was telling bystanders that she and her daughter had been kidnapped.
"She said her name was Linda Berry or some s*** like that," he said. "I don't know who the f*** that is."
"She black, white or Hispanic?" the dispatcher asked.
"She white," Ramsey replied, "but the baby looks Hispanic."
"OK, and what is she wearing?"
"Er, white tank top. Light blue sweat pants."
The dispatcher continued: "Are the people she said who did this, do you know if they're still in the house?"
To which Ramsey replied: "I don't have a f***ing clue, brother."
His name is trending on Twitter, there are GIFs aplenty and even awful autotune mix versions of his interview with an ABC's Cleveland affiliate which catupulted him into the public eye.
Some have commented that it is all a bit much – no doubt he is a hero but, after all, this is a horrific crime and is all the meme-ification really necessary, a parody too far?
Or is he a welcome relief in a developing story which is as disturbing as it is shocking – with plenty more horrific details expected to emerge in the next couple of days.
It is left to Mr Ramsey, himself, to call for an end to all the attention – although with reports he now has a manager it seems he is going nowhere soon.
Even Macca's have been in touch, releasing a statement on Twitter to say, well, they will be in touch.
"I don't even want it (attention), nor even looking for it," he told Cleveland TV station WKYC3.
That's why when they keep saying I'm a hero, let me tell you something. I'm American and I'm a human being - I'm just like you. I work for a living.
"There was a woman in distress, so why turn your back on that? My father would have whooped the hell out of me if he found out I cowarded (sic) out ... I'm the definition of a man."