A website which stocked a range of children's shirts emblazoned with a controversial quote from Kate Moss has been censured by the UK's Advertising Standards Authority.
The range of t-shirts labelled "Nothing tastes as good as skinny feels" was available on the UK website Zazzle.co.uk in April.
Zazzle has been ordered to take down the advertisment, which campaigners feared could encourage teenage girls to develop eating disorders.
Moss, 37, caused outrage when she claimed in 2009 she lived by the slogan.
When asked in an interview with the fashion news website WWD if she had any mottos, she replied: "There are loads of mottos.
"There's 'Nothing tastes as good as skinny feels'. That's one of them."
She added: "You try and remember, but it never works."
Critics condemned the model's comments, who is a role model to millions of teens.
Former Ultimo model Katie Green, who in 2009 launched the Say No To Size Zero campaign with Lembit Opik, the Liberal Democrat politician, said then: "There are 1.1 million eating disorders in the UK alone. Kate Moss's comments are likely to cause many more.
"If you read any of the pro-anorexia websites they go crazy for quotes like these."
ASA watchdogs ruled the ad must not appear again in its current form.
A spokesman for the agency, which enforces advertising codes, said: "We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm."
Zazzle said it had restricted the designs so they did not appear on children's clothing.