Advertisement

Cadbury to spread Vegemite chocolate joy

Cadbury to spread Vegemite chocolate joy.

UPDATE: Chocolate giant Cadbury has taken to social media to spread the news about its new flavour: Vegemite.

"Australia's favourite" chocolate and breakfast spread have teamed up to create the limited-edition Vegemite-flavoured Dairy Milk chocolate block.

The combination could be a match made in heaven, but judging by responses to Cadbury's posts on Facebook and Twitter, it may well be a recipe for disaster.

Cadbury said the "most talked about flavour combination" was surprisingly delicious.

The chocolate block "with smooth flowing caramel and Vegemite" centre will hit shop shelves on June 1.

The decision to merge the two iconic brands was based on a flavour trend towards sweet and salty combinations, a Cadbury spokesman said.

"[We] felt it was time to put that to the test and create an Australian twist," he said.

"We're sure it will stimulate Australians' flavour curiosity."

The product launch is the latest in Cadbury's campaign to create a national flavour debate.

"As part of the ChocPlusWhat campaign, Cadbury has released three other surprising and exciting limited-edition flavours to join the range: pretzel and peanut, salted caramel and golden toffee," the spokesman said.