Less than three years ago, Ann Reardon was typing out recipes with one hand as she fed her baby son in the middle of the night.
Keeping a blog was the dietician and avid baker's method for staying awake and it has since blossomed into a successful business which has millions of fans all over the world.
After starting the blog, Mrs Reardon was inspired to create a YouTube channel, detailing how to make her elaborate and decadent desserts.
Her "How to Cook That" page averages 3.7 million views a month and is Australia's most popular - and the world's third most popular - baking channel.
The former Perth woman, who moved to Sydney with her husband and three children five years ago, has signed with a network which sells advertisements on her YouTube page. She said her quirky offerings, which range from a now famous "Instagram cake" to a giant Snickers cake, were what set her apart from the hundreds of other bakers trying to make a living from YouTube.
"You have to do something unique, that hasn't been done. People ask what book I get my ideas from, but I just make them up," she said.
Mrs Reardon has started taking requests from fans and her most recent creation was a Vincent van Gogh-inspired Starry, Starry Night cake featuring chocolate paint.
She films from home, initially using her iPhone, but upgraded her camera equipment after signing a deal with an American network that sells advertising on her channel.
Mrs Reardon, who has also created an app, said she hoped to hit half a million subscribers in the next couple of weeks.
"It has become way bigger than we thought it would," she said. "It's been an amazing journey."