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Online cook in hot demand
The West Australian Rob Nixon has just hit 100 million views on his cooking change Nicko’s Kitchen. Picture: Simon Santi/The West Australian

Perth cook Rob Nixon has confirmed he is one of the world's biggest online stars after getting 100 million hits on his Nicko's Kitchen YouTube channel this week.

That equates to about five times the Australian population and he gets more than enough daily viewers to fill the MCG.

Not bad for someone who has never had a cooking lesson.

Nixon, a former clerk, learnt to cook from his mother and grandmother and now shares uniquely Australian family recipes from his home kitchen in Perth.

He also does his own filming, editing and producing for his five-minute tutorials.

Success, he says, rests with the simplicity of his meals.

"A lot of cooking shows are intimidating because the chefs prepare meals that might be suitable for a dinner party," he said.

"But most people just want to know what to cook for dinner."

Nixon's fame has grown so much since his channel started in 2008 that last year Singaporean fans mobbed him at the airport when he arrived for a YouTube convention.

US fans hound him for his autograph too, but Perth viewers are much more reserved.

One who sat next to him recently at a doctor's surgery quickly moved to the other side of the room but later emailed to say her nerves prompted her to shift.

Nixon says he earns as much from advertising and product placement as a FIFO miner and several times more than when he was a Qantas check-in clerk.

Food brands pay up to $10,000 for him to use products in tutorials for a month or so.

He also has four other lesser-known cooking channels with themes ranging from Perth eateries to baby food. The number of views on all five channels is 130 million.

The biggest WA channel is run by gaming expert ChampChong, which has had 123 million views.