It could be the ultimate act of self-promotion or a marketing stroke of genius.
From this week, you can have your photograph or your company logo included on your number plate.
Costing between $450 and $625, the plates also have room for a phone number and a short message.
Transport Minister Troy Buswell said the new BizPlates provided a cost-efficient way for businesses to use on-road advertising.
"I am sure this service will be welcomed by WA businesses and organisations as an additional way to promote their services," he said.
In between three letters and three numbers, BizPlates can have a photograph, a logo or a Department of Transport library icon.
There is also room across the top for a 15-character message that could be a phone number.
Across the bottom, a sash could include a 30-character message. There is also a choice of 15 colour combinations.
Under the BizPlates arrangement, the department's director-general has the power to reject a proposed plate if it has "offensive, sensitive or contentious connotations".
Nudity or semi-nudity will not be allowed, nor will anything considered to be perverse, racial or drug related. Images of tobacco and alcohol will also be banned.
In what is believed to be a world first, the plates can only be ordered online.
Orders can be placed at www.transport.wa.gov.au
The department has a range of other personalised plates including zodiac signs, a frangipani and sports series.