WA is at risk of getting scant attention from Australia's political leaders during this year's Federal election campaign, with the Gillard Government confirming the poll will be a Sydney-centric affair.
Ditching any pretence that the election campaign has not already begun in earnest, the Prime Minister will next week take her entire Cabinet to western Sydney for a week-long blitz of some of Labor's most marginal seats.
Both sides of politics believe the election campaign will be won - or lost - in western Sydney which is home to two million people and 10 Labor-held seats at risk.
As well as chairing a Cabinet meeting in the traditionally working-class Bankstown, Ms Gillard will visit at least eight seats, two of which are Liberal-held, and host community events.
Tony Abbott's office said the Opposition Leader, who had visited western Sydney 47 times since the 2010 election, had no plans to change his itinerary next week.
"I say to the Prime Minister 'good on you for finally noticing western Sydney' but let's not have a visit, let's have a plan," Mr Abbott said.
Labor goes into the election in the unusual situation of needing to win seats to retain government but the latest Newspoll, which found the ALP trailing the coalition 55-45 on two party-preferred, would see it lose at least 20 of its 71 seats.
A senior Labor source said the blitz was a clear demonstration to the party that Ms Gillard had not abandoned hope of turning around the Government's fortunes.