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Import Gilchrist fronts WA tourism campaign
Australian Cricket legend Adam Gilchrist pictured at Kings Park today. Picture: Lee Griffith/The West Australian

Cricket star Adam Gilchrist today said he was happy to walk in the footsteps of Elle Macpherson in promoting WA as an "import" but suggested his affection for the West was greater than the model's.

Almost 20 years after moving to WA from New South Wales to get a game as a State cricketer, Gilchrist has enhanced his status as an adopted WA treasure by fronting Tourism WA's latest campaign.

Five WA holidays valued at $10,000 are on offer for entrants to the 1001 Extraordinary Experiences photographic competition.

West Australians and visitors are being encouraged to submit photos of their travel experiences in the State to a facebook page at www.westernaustralia.com/1001.

The best 1001 will be featured in a new website used to promote WA experiences.

Gilchrist said he was honoured to be the campaign spokesman and contribute the first photo of his favourite WA experience – the sun rising over Eagle Bay at dawn.

“I’m an 'import' West Australian but 19 years I've been here now and I don’t plan to go anywhere,” he said.

“Eagle Bay, whenever I get back from an overseas trip, is the first area we head to,” he said.

“The family love it for all it’s got to offer, the amazing beaches, the vineyards, the food and produce and the relaxed lifestyle down there.”

Gilchrist said he was “happy to walk in Elle’s footsteps” but did not consider himself an “eastern Stater” after using the term to describe himself about a year after he arrived.

The appointment of Sydney-born MacPherson as WA’s tourism ambassador caused a stir in the late 1990s.