Thousands of Australian men still boast only a few whiskers in their newly sprouted moustaches, but Terry Hartley is on hand to inspire them to greater things.
More than 123,000 "Mo Bros" and "Mo Sistas" have signed up to support the efforts of Movember, an annual campaign during which men are asked to grow moustaches to raise funds for the Prostate Cancer Foundation of Australia and the not-for-profit group beyondblue.
Some men, such as Mr Hartley, elect to be a "Mo Mentor" to inspire other men to grow a moustache for the cause.
This is the 10th Movember, a fundraising idea that started in Australia and has grown to 21 countries.
Beyondblue chief executive Kate Carnell said the group would use almost $1 million of donated Movember funds for five research projects focusing on men's mental health.
"This is the seventh year that beyondblue has been the beneficiary of funds donated by Movember and this money has helped raise awareness of men's mental health problems and encouraged men to take action if they have depression or anxiety," she said.
"We know that men are less likely than women to take action, yet untreated depression is a major risk for suicide and alarmingly five out of six suicide-related deaths in Australia are men."
For more information, visit www.movember.com .