City on lookout for fun mascot
City on lookout for fun mascot

Perth could be the first Australian city to have its own mascot as part of a $250,000 plan to engage children with the central business district.

The City of Perth's marketing committee has commissioned a report into a mascot being created to promote the city and act as the face of its school holiday program.

The report, to be presented to the committee tonight, cites the successful Constable Care program as inspiration, as well as mascots used in the Olympics, breakfast cereal commercials and the M&M confectionery characters. The report said mascots should be fun, playful and not be perceived as ambassadors for the brand, as "a strong mascot is not perfectly behaved".

"A mascot could tactically be used to rove around the city promoting the school holiday activities, encouraging attendance at the event and increasing awareness of the activities," the report said.

A budget of between $152,000 and $252,000 a year was estimated for 2012-13, with an ongoing budget of between $90,000 and $190,000 a year.

The costs include between $85,000 and $185,000 for staffing - depending on the experience level of those employed to wear the suits - and $45,000 for three mascot outfits.

Another $7000 was budgeted for design, $5000 for cleaning the suits and $10,000 for new marketing material.

Lord Mayor Lisa Scaffidi said she was open-minded about the idea, which would follow the success of the "Perth City: Get to know me" advertisements.

"Many young people today grow up only going to their local shopping centre, and not coming into the city like the days of old, so we want to engage kids in the city streetscape," she said. The idea was mooted in 2010 but Cr Scaffidi said it was a good time to revisit it ahead of the deregulation of trading hours.

The West Australian

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