Shangri-La Hotels and Resorts has launched a new website that will enhance the ability of travellers to experience a destination before they even jump on a plane.
The key appeal of the new website is the group's photography sharing capacity which will facilitate the launch of the LovingTheMoment Instagram initiative, encouraging people to share photos of their location.
The images on the new website are chosen to tell the story of each hotel and illustrate the romance of travel. The new website also features a 'Your Shangri-La Story' section which uses a narrative to take travellers to a destination and hotel.
Shangri-La director of corporate digital marketing Michael Leong said the new website was part of a number of social and enrichment initiatives to be launched by the hotel chain.
"After 10 months in the making we are proud to launch the new Shangri-La.com, which is just the beginning of an exiting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests. We hope the site will make it easier for our guests to explore destinations, make and manage bookings, connect and share through social media communities, and allow travellers who have not yet stayed with us to have a beautiful entry into the world of Shangri-La," he said.
The new website also feature's a user-friendly booking engine and the website launch was accompanied by mobile versions for iPhone, Android and Blackberry users.