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Force boss warns of no quick fix
Force boss warns of no quick fix

New Western Force chief executive Mark Sinderberry will draw on his experience of building the Brumbies and re-building English Premiership club Saracens to turn around the fortunes of the Perth Super Rugby club.

But he warned fans there was no quick fix.

"In the short term we must have improvement on the field but this is a long-term project," he said. "You can't flick a switch and make it happen overnight.

"I see this as another chapter in the organisation. There is still a long way to go. The club has undergone significant change in the last six months but quite a few more building blocks have to be put in place."

The appointment of the experienced administrator, rev-ealed in _The West Australian _yesterday, is a coup for the club and the final piece in the Force recruitment puzzle with Sinderberry joining coach Michael Foley and high-performance manager Chris Webb.

Sinderberry believes strongly that the Force must have a pathway for local players and become less reliant on interstate recruitment.

He helped put such a system in place at Saracens where match-day squads regularly contain 10 players who have come through their academy.

"It is critical that we get that at the Force," he said. "There are really strong foundations but to be sustainable there has to be a far greater drive on developing the pathways for local players."

Queensland Reds coach Ewen McKenzie, who played for the Brumbies 36 times while Sinderberry was in charge, said the appointment was a good result for the Force.

"He has experience in rugby and business," McKenzie said.

"The business of sports is complicated these days and as an accountant he will understand the numbers.

"He has Australian rugby experience and will bring with him experience from UK football. It's hard to find experience of his calibre."

Sinderberry was the Brumbies' inaugural chief executive and in his seven years there the club made the Super Rugby finals series five times and won the 2001 title.

In 2003 he was recruited by the ailing Saracens club that went on to four semifinal appearances. He also managed the sale of the club to private South African investors.