West Coast's 1991 Brownlow Medal runner-up Craig Turley helped create it.
Inaugural Eagles squad member and dual Sandover medallist Phil Narkle spoke passionately to launch it.
And on June 1 against North Melbourne, West Coast hopes their players will proudly wear the jumper that will symbolically recognise the club's Reconciliation Action Plan that was launched at Patersons Stadium yesterday.
Turley, now an indigenous relations consultant based in Geraldton, worked with Curtin University's elder-in-residence Associate Professor Simon Forrest to create the plan.
He saw teammate Chris Lewis racially abused when he was playing and said yesterday he was proud of the progress football had made but was acutely aware of the work still to do on indigenous issues.
Narkle said of 35 indigenous players to have represented West Coast since 1987, 30 had endorsed the plan and the jumper.
West Coast chief executive Trevor Nisbett said RAP represented continuing commitment by the club to advocate for positive change.