Peel Thunder coach Cam Shepherd says the time has come for his side to earn back respect by turning promising performances into wins.
Shepherd was left to bemoan another inconsistent day when Peel produced two good quarters, only to be overwhelmed by Perth 10.17 (77) to 6.12 (48) at Bendigo Bank Stadium on Saturday.
It was the Thunder's sixth straight loss in 2014.
"It's time. It's time for us to go past making steps each week and it's time to get some respect back from the competition for us," Shepherd said.
"We are playing a competitive game but we're not getting the reward we want to get.
"We need to be resilient and continue to press up because we're not going to fold away.
"We just spoke to the players in controlled terms and they're frustrated as well.
"We want to start achieving."
Shepherd admitted the number of changes to the team over the season had made life tough, but he remained upbeat.
"I think we've played 40 players in the first six weeks," he said.
"The sides that have more consistency, the synergy works better. In saying that, we have high standards for our players and we make no excuses.
"We're looking for our side to become more settled.
"There is mutual respect with the group and we're all striving for the same thing, we are not down in the dumps."
The Thunder started better than the Demons but failed to take advantage of the breeze in the opening term before the hosts seized the initiative in the second, booting 4.8 to nothing to open up a 28-point half-time lead.
Peel hit back in the third term with four unanswered goals to regain the lead before a Mitch Morton goal gave the visitors the edge going into the last quarter.
Perth captain Paul Bevan worked tirelessly to finish with 19 disposals, 2.4 and five inside 50s.
Bevan said the Demons had been desperate to snap a three-game losing streak.
They overcame losing Jarryd Morton to a knee injury halfway through the third term to run the game out better.
"It was a big game and the boys really stepped up," Bevan said.
"We had a player down and everyone just fought and did whatever it took to get the win."
Bevan said they were excited to take on ladder leaders Subiaco next weekend.