Look out Sherrin and Burley, there's a new footy in town.
WA trio Tom Harrington, Scott Giacomel and his brother Craig, a former WAFL footballer with East Perth, Swan Districts and Claremont, are the masterminds behind Mitchell footballs and hope their product will rival the two brands that have dominated football markets.
The idea is simple - produce a quality football at a cheaper price - and it is one that was born out of a problem familiar to amateur footballers across the country.
"We all grew up playing football and walking into training there would be one good football everyone would fight over. That's all you had," Scott Giacomel said.
The football has been in development for the past 18 months.
Produced to Australian Rules standards, they sell for about $70 and have the tick of approval from WAFL premiers West Perth.
Sherrin match balls cost on average $130.
Mr Harrington said the main aim was to get the balls into as many clubs and schools as possible to use as training balls.
But "hopefully down the track they can bounce it at the MCG on grand final day".