A new mobile platform designed for easy use on all smartphones is set to revolutionise the way people find news and information in the South West.
Infogo — an exciting new product designed by The West Australian Regional Newspapers — will encompass leisure browsing and information sections with a sales-based directory.
Wherever you are, Infogo can direct you to shopping, dining, kids’ activities or health and beauty, as well keeping you up to date with local news.
For advertisers, it opens a whole new world of promotional opportunities.
For users, it will change the way they go about navigating their leisure activities.
It has two main components linked to an easy to use system.
The browsing tabs give users access to leisure, news, information and the chance to interact with others in the community.
The magazine and directory style business pages allow users to search, compare and find a range of retail, tourism and recreational services.
This can be done through magazine-style feature pages as well as listings and individual business pages.
The West Australian Regional Newspapers general manager Ian Jones said Infogo was a major development for the group and would complement existing newspapers while offering advertisers greater value.
“While we are launching the first platform in the South West this week, plans are well underway to roll out to nine other sites throughout WA,” he said.
He said Infogo was an exciting, new way for advertisers to extend their reach.
The design is clean, fresh and easy to navigate, appealing to users both experienced or new to mobile browsing.
Infogo is simple enough to be effective in the current mobile environment and can be upgraded to suit advancements in technology.
To look at this exciting new product and to have a chance to win one of the four $500 cash prizes up for grabs, visit www.infogo.com.au.