Mandurah tourism operators will be jumping for joy come October when the city plays host to the Ironman 70.3 triathlon.
Tourism Minister Kim Hames announced last week Ironman 70.3 would be held in Mandurah from October 19 to 21 with an expected 1,500 competitors and thousands of visitors.
Peel Tourism chairman David Palmer said the event would put Mandurah on the world stage.
‘‘Mandurah and the Peel region will be put front and centre in the minds of people who haven’t been here before,’’ he said.
Mr Palmer said the influx of people in the region would bring an ‘‘immediate’’ economic benefit to businesses.
‘‘There will be a flow-on effect where people will come before and stay after the event.’’
‘‘It will create additional job opportunities within the community, a need for more staff and more produce to sell which flows through to producers and distributors,’’ he said.
Mr Palmer said the visitors of the event would become ‘‘word-of-mouth advocates’’ for the Peel region. Peel Tourism board member Tanya Forsyth said hosting the event would be ‘‘fabulous’’ for the region during the off peak season.
‘‘From what I have seen in Busselton, people really rally around the event and it is greatly supported,’’ she said.
The event will be partly funded by the State Government’s Royalties for Regions program.