TV report gives region exposure to start season

The East Kimberley has made a pitch for domestic tourists for the upcoming season, featuring on Channel 7's Today Tonight program.

The five-minute report, which included stunning pictures of Lake Argyle and Lake Kununurra, went to air across the State on April 13, weeks ahead of the region's biggest event, the Ord Valley Muster.

Charlie Sharpe from Lake Argyle Resort and Grant Lodge from Triple J Tours were both interviewed by reporter Graham Butler.

Mr Sharpe told viewers it was hard for him to fathom that hardly anyone knows about Lake Argyle.

"It mesmerises you and it sucks you in, the landscape is so much bigger than you are," he said.

"We've got this amazing landscape without the lake and you throw this big pond in the middle and it is paradise."

Mr Lodge said he never tired of travelling up Lake Kununurra by boat, a trip he does almost daily in peak season.

During the report, Butler described Lake Argyle as "breathtaking, rugged and ancient" and "like nowhere else on earth".

Lake Kununurra was also given a good report, with Butler describing it as cutting "its way through towering gorges and tropical forest".

"It really is incredible, and while celebrity visitors and films like Australia have brought visitors from all over the world to see this, the sad thing is that many people who live in Western Australia have never visited this extraordinary corner of our own State," Butler said.

"As the south of the State gets ready for winter, in the Kimberley the coming of the dry heralds the start of the tourist season."

Since going to air, the report has attracted almost 3000 additional views on YouTube.

People were also quick to praise it on social media.

The exposure comes weeks after Kununurra was labelled "the Kimberley's next favourite town" and listed as one of 100 amazing Australian places to visit by Australian Traveller magazine.

The magazine listed Kununurra among its "100 amazing places you haven't been to (yet)".