Much loved Narrikup-based Ravenhill Dairy has ceased producing traditional milk and dairy products under its brand after nearly seven years of operation.
Under a restructure, the family run business will now supply all of its 350,000 litres of milk to National Foods.
Rhys Ravenhill said the family ceased producing under the brand, which was sold throughout the Great Southern and in Perth stores, from January 3.
“We were only putting a small margin around two to three per cent through the Ravenhill Dairy brand, so now we are selling the rest through National Foods,” he said.
“It’s not really a big change for us, it just going back to the normal day-to-day basics of where we were before.”
Mr Ravenhill said the factory and machinery were for sale but the future of the brand was unknown.
Last year, the dairy including plant, livestock and land was taken off the market after a sale to an undisclosed Chinese company fell through.
“It’s a bit sad to shut the brand down and we spent seven years developing it, but it’s due to family direction,” Mr Ravenhill said.
The traditional-style dairy and milk products quickly became a household name across the Great Southern with consumers eager to purchase milk, flavoured milk, cream and ice cream.
The Ravenhill family have been dairy farmers for nearly 80 years in WA.
As well as supplying milk to others, the family created their own premium quality dairy products to add value.
The processing plant was constructed and full milk production started in April 2005.