The $36 million PR blitz to spruik the carbon tax compensation package for household leaves out one important thing: any mention of the carbon tax.
The first TV advertisements hit the airwaves on Sunday night, declaring the Household Assistance Package is “benefiting those who need it most”.
Three different ads are targeting families, singles and seniors.
“Millions of Australians getting Government payments will get additional help with their everyday expenses,” the advertisements say.
But the campaign fails to link the increased payments to the increase in cost of living caused by the introduction of the carbon tax on July 1.
As well as avoiding any mention of the carbon price, the advertisements do not mention climate change or global warming.
Shadow environment minister Greg Hunt attacked the Government for leaving households in the dark.
“This is a dishonest campaign,” he said.
“In the same way the people were not told the truth prior to the last election, the Government must stop this $36 million waste of taxpayers’ money.”
Treasury modelling estimates the impact of the carbon tax will add about $9.90 a week to the cost of living for the average family but they get $10.10 a week in tax cuts and increased government handouts, leaving them 20c a week better off.
The biggest hit will be to power prices, which are forecast to rise by about $170 a year because of the $23 a tonne tax on carbon emissions.
The Government boasts nine out of 10 households will get some form of assistance to offset higher energy and grocery bills.
The first compensation will begin to flow to households from Wednesday, with families claiming family tax benefits to get a lump sum payment. The lump sum is worth up to $110 per child for families claiming Family tax Benefit A and $70 per family for FTB B recipients.
Pensioners will get $250 for singles and $380 for couples from May 26.
Comment is being sought from the Government