Mazda has begun a drip-feed of information ahead of the arrival of its all-new MX-5.
However, we can still glean some aspects of the next-generation roadster from the minimal details available.
As with the latest Mazda3, Mazda will reveal the design of the fourth-generation MX-5 at simultaneous events around the globe
Unlike the 3, there will not be an Australian event, with Japan, the US and Europe set to be the first to cast eyes on the new sports coupe on September 4.
Those in Japan can attend a Mazda Roadster Thanks Day, which the company says is to show its "gratitude to all the fans who have supported the Mazda MX-5 over the past 25 years".
The new MX-5 shapes as an important release for Mazda.
Since its debut in 1989, the MX-5 has become the world's biggest- selling convertible but in recent times it has faced stiff competition in the affordable, rear-wheel-drive sporty stakes with the arrival of competitors such as the Toyota 86 and Subaru BRZ, which are expected to introduce a drop-top option at some point.
The new model has been developed in tandem with Fiat and Alfa Romeo, and could appear under a new name with an Italian badge at some point.
Mazda revealed a special 25th anniversary edition MX-5 at the recent Goodwood Festival of Speed but is yet to reveal photos or specs for the new MX-5.
It did reveal its chassis earlier this year, which showed the MX-5 will remain front-engined and driven through the rear wheels. Mazda says the engine will be lower to better enhance the car's legendary handling.
Weight distribution allegedly will be 50:50 and the body should be stiffer and up to 100kg lighter.
The new roadster also is expected to buck the trend of most modern cars by being smaller externally than its predecessor.
Engine-wise, nothing definite is known, although a teaser video posted online could give a hint of what's to come.
Stating the new MX-5 is "not an evolution, it's a revolution", the video doesn't offer a glimpse of the new car's appearance but does feature audio of what could be a turbo engine.
Confusing matters is Mazda doesn't currently feature a turbo engine, leading some to believe the MX-5 will have a new powerplant or Mazda has co-developed an engine with its Fiat Alfa partners.
We'll keep you updated.