At a time when the Holden Commodore and Ford Falcon are fighting for survival, the Australian public continues to turn its back on once-popular large cars.
The Commodore has continued its slide down the sales ladder after a 15-year reign as our most popular car, while Falcon sales have never been lower.
And it is the importers who are benefiting most.
Segment-topping performances by the newly released CX-5 SUV, Mazda2 and Mazda3 (the latter of which looks certain to be Australia's top-selling car for the second successive year) helped Mazda become the first importer to sell more than 10,000 vehicles in a calendar month.
Its September total of 10,093 sales also elevated the Japanese car maker above Holden in the sales race for the first time.
Holden was down 18.7 per cent in September, despite the market enjoying a 3.2 per cent increase over August. Its locally produced models both recorded big drops, with the Commodore down 31.8 per cent and the Cruze down 37.4 per cent.
The South Australian-based manufacturer has reacted to the slide by announcing another big sales campaign. It will offer its various models at what it calls its "employee rate" until Sunday.
Last month Holden offered zero per cent finance on a selection of models to try to increase traffic through its dealerships. While it declared the sale a success, the only model to show a sharp increase was the Barina hatch.
WA once again led the way in growth, with the latest VFACTS figures showing sales grew by 13.6 per cent compared with the same month last year, and it was light commercial pick-ups that were once again the strongest performers.
The other big growth area in WA was SUVs, with the small and medium segments up by 50 per cent or more compared with last year. Another category to do well was sport cars, with the Hyundai Veloster leading the way on 59 sales, which accounted for nearly 40 per cent of the market.
Overall Toyota continued to dominate, leading the way as the top manufacturer nationally and in WA.
Toyota HiLux 3479
Hyundai i30 3144
Toyota Corolla 3133
Holden Commodore 2532
Toyota HiLux 730
Hyundai i30 433
Toyota Prado 305
Ford Ranger 277