Aggressive SR plan
Hyundai i30. Supplied picture

Hyundai is set to take the next step in its development with the launch of the SR performance brand.

While the Korean car maker is trying to remain cool about the introduction of performance models to its range, rumours that a turbocharged Hyundai i30 SR hot-hatch will make its debut at the Australian International Motor Show in October are rife.

Adding an SR badge (which is only used in Australia) to its new Veloster turbo only strengthened those rumours.

At the national launch of the Veloster SR Turbo on the Gold Coast, Hyundai Australia CEO Edward Lee confirmed they were examining the possibility of introducing a range of performance variants. While he would not confirm the first model to get the "performance treatment" would be the top-selling i30, he agreed it would be the logical place to start.

Hyundai has used the SR badge on limited-edition models but they have offered only cosmetic enhancements.

Marketing director Oliver Mann said that this time SR models would have more aggressive styling and also offer bespoke suspension tuning as well as engine and chassis enhancements.

"We are looking at introducing the SR program through our passenger car range," Mr Mann said.

"The starting point is vehicles that can add to our brand image by generating driver enjoyment and perhaps adding lustre to our brand.

"Our aim for any performance program would be for there to be differentiation between the sport version and the standard version."

The West Australian

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