In an unprecedented move, Holden will reveal its next Commodore, the heavily facelifted VF, outside Australia. And it will be shown several months before it goes on sale.
Holden boss Mike Devereux said the opportunity to reveal the Commodore at the Daytona 500, one of the world's most watched motorsport races, next February was too good an opportunity to miss.
The opportunity arose because the new VF will race as a Chevrolet in the NASCAR series as part of a plan to sell road-going versions of the Commodore in the US as the Chevrolet SS.
At the launch of the Holden Colorado ute earlier this week, Mr Devereux said the NASCAR series would be a key driver of sales in the US, so it made sense to reveal the street version at the race.
Because it would reveal the new look of the VF model, he said it would also make sense to have a Holden-badged version on display, despite it not going on sale in Australia until midyear.
After consulting motoring journalists - including WestWheels staff - at the launch, he said the car maker would also arrange an Australian-based showing to coincide with the US event.
But Holden has plenty on its plate before then, with five new cars being launched in the next six months. It will start with the addition of two new SUVs, the compact Trax and big seven-seater Colorado 7, that will give Holden competitors in two of the fastest-growing market segments.
This year, we also will see the arrival of the Volt plug-in hybrid and a wagon variant of the popular Cruze small car, while a medium-sized sedan, the Malibu, will arrive early next year.