_A REPUTATION _for unreliability can be hard to shrug so Jaguar will be delighted by a UK report.
Independent analyst JD Power and Associates has given the marque top place in an ownership satisfaction study.
The study was based on feedback from 18,000 motorists after two years ownership.
Rated were performance, design, comfort, quality, reliability, cost of ownership, economy and service satisfaction.
Lexus and Skoda were equal second followed by Honda, Mercedes-Benz, Toyota, Volkswagen, Audi, Volvo and BMW. Top 10 rankings for Volkswagen, and stablemates Skoda and Audi, was good news after patchy results in a recent US reliability report.
Top cars were the Kia Sportage, Jaguar XF, Toyota Prius, Skoda Superb, Mercedes-Benz E-Class, Toyota IQ, Honda Jazz, VW Passat CC, Lexus IS and Benz B-Class.
Jag's unreliability tag is really about the past, before the brand's revamp about six years ago.
Delivered since then have been new XK, XF and XJ models with stunning contemporary styling.
Jaguar's Australian sales this year are up more than a quarter.
The XF big sedan, which starts about $80,000, is the star, bettering last year's sales by a third.