Obesity isn t Coke s fault: CEO
Picture: AP

Coca-Cola chief executive Muhtar Kent insists his company is not responsible for the rise in US obesity despite New York Mayor Michael Bloomberg's recent moves to limit the consumption of sugary drinks.

"This is an important, complicated societal issue that we all have to work together to provide a solution," Mr Kent told the Wall Street Journal.

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"That's why we are working with government, business and civil society to have active lifestyle programs in every country we operate by 2015."

Mr Kent's remarks came just weeks after the health-conscious Mr Bloomberg proposed a ban on super-sized soft drinks that would restrict the sale to 16-ounce (473ml) servings, more than an average can but far less than the bucket-sized beverages offered at cinemas, service stations and sporting events.

Mr Kent said Coca-Cola had diversified from its namesake, offering a wide range of healthy teas, juices, sports drinks and other products.

"We've gone from being a single-beverage, single-brand company, to now 500-plus brands - 3000 products. Eight-hundred of these products we've introduced in the last four or five years are calorie-free or low-calorie," he said.

"It is, I believe, incorrect and unjust to put the blame on any single ingredient, any single product, any single category of food."

Mr Bloomberg said the proposed ban was needed to confront the epidemic of obesity in the United States, which contributes to rising health costs.

Critics have derided the proposed ban as a "nanny state" overreach of government power.

The West Australian

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