Only 20 per cent of Aussie parents consider sun safety when buying a school uniform for their child, a survey by clothing manufacturer Stubbies has revealed.
As parents prepare to send their children back to school, Stubbies has teamed up its UPF50+ uniform range with a free pair of kids' sunglasses for online customers.
The brand's survey of 983 Australian parents of primary school students has found that although 84 per cent believe ultraviolet rays are as harmful on eyes as on skin, only 7 per cent buy sunglasses as part of their child's uniform.
Ninety-four per cent of parents say sunglasses are not compulsory at their children's school.
Students are at school when levels of UV radiation - a major cause of skin cancer - are at their peak between 10am and 3pm, Cancer Council Australia - the non-government cancer control organisation - says on its website.
"Sunglasses are as important for children as they are for adults," it says.
Stubbies product manager Josie Mileto says it is crucial for children between the ages of 5 and 12 years "to be protected from as much sun damage as possible, in order to prevent the long-term risk of cancer".
"The Stubbies UPF50+ range is the ideal uniform for sun protection at school and should be teamed up with a pair of sunglasses and the regular application of sunscreen," Ms Mileto says.
Stubbies, which celebrates its 40th anniversary this year, says the clothing range is designed to offer maximum UV protection, with a close-knit fabric that "stops up to 97 per cent of the dangerous UV rays".
It says its sunglasses comply with Australian standards and have "category three lenses, which offer high sun glare reduction [and] provide the highest standard of UV protection".