Celebrity chef Pete Evans has hit back at comments posted on social media about his choice of food.
The My Kitchen Rules judge's unconventional diet plan was published in an Eastern States newspaper at the weekend and his choices were ridiculed on Twitter.
In a food diary in the Sunday Age magazine, Evans revealed he chows down daily on foods such as "activated almonds" and starts the day with two glasses of "alkalised water".
Evans starts with breakfast at 7am consisting of "two glasses of alkalised water with apple cider vinegar, then a smoothie of blended alkalised water, organic spirulina, activated almonds, maca, blueberries, stevia, coconut kefir and two organic free-range eggs".
His diet plan went viral online, with tweeters joking about the Weight Watchers ambassador's choices or labelling them impossible to follow.
Evans hit back by posting a comment on his Facebook page to explain the reasons for his diet and said ignorance was not bliss.
"I'm occasionally ridiculed because I choose to eat what I believe to be a nutrient-dense diet, and I find it so bizarre as to why people sometimes find my food choices so offensive," he wrote.
"All I know is that I'm well aware of the consequences of eating 'dead' food. And also I'm a father, and I take that privilege very seriously, so for me striving for optimum health, and trying new things whenever possible, so that I can be a responsible role model for my daughters, and still be able to surf right up until the end, is the obvious choice, and quite simply what works for me."