A national approach to misleading or deceptive food labelling laws is being considered by Australia's consumer affairs ministers.
Terms used in food labelling, especially in relation to a product's country of origin, could be confusing for consumers, South Australia's Minister for Business Services and Consumers John Rau said.
Mr Rau will host a meeting today where Commonwealth, State and Territory ministers will consider joint action to tackle confusing, misleading or deceptive food labelling.
"Australians are quite rightly proud of the great food we produce, and they are entitled to know exactly what they are buying," he said.
The ministers will consider free-range egg labelling, ways to improve consumer understanding of country-of-origin labelling, ways to improve transparency of self-regulation in labelling, and the need for the development of agreed standards.