Stephen Jones.

Stephen Jones transforms Marc Jacobs' characters into hats.

The milliner is the mastermind behind the big hat creations seen on Jacobs' models this season.

Jones says the collaboration works so well because he creates his hats in a character-led way, and Jacobs is a designer who likes to tell a story through his fashion.

"For myself, it's about creating a character, always with the hat. Hats are just about association. They always tell a story," Jones tells Love magazine.

"Marc will work in a very character-driven way, and if he tells me this story, I completely get it and I can put it into a hat. Because that's what I do: I make the story into a hat."

Jones has been creating wonderful, sometimes wacky headgear since he made a name for himself in the 1980s.

His hats have been worn by all manner of people, from London club scene's New Romantic star Steve Strange to Princess Diana.

Jones describes an odd moment in his career when both those celebrities wore a beret he had designed.

"It was quite bizarre," he says.

"Steve wore it in the video of Mind of a Toy; the Princess of Wales wore it to, I think, launch a ship."

The West Australian

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